In this talk from PSFK CONFERENCE NYC, Abe Burmeister explains how a punk-rock ethic helped him create a business building a new niche in a market he had no experience in. Abe just wanted a pair of pants he could both ride his bike and go to work in - and all his partner Tyler needed was a shirt that stayed fresh despite his pedal-powered commute. The Outlier co-founder describes how the duo paired intensive research in New York's garment district with the connectivity of the web to create Outlier - a performance fashion business that only sells over the web.