The day that Tak shoot the photos for Loop Magazine I was wearing my Quoc Pham Fixed Style

At Cyclehawk Messengers appearance is number one priority and good looking shoes make the difference.

The shoes are amazing comfortable they snuggle like second skin in your foot just like a nice pair of gloves traditional track/touring style bicycle shoe, natural leather upper, Rubber sole.

Quoc Pham has always had a passion for both fashion design and sport. After graduating with a BA (Hons) in fashion from London's Central St. Martins, he decided to merge the two. In 2009, Quoc designed his first smart bicycle shoe, combining fashion with an active lifestyle - the eponymous brand was born.

The Quoc Pham range began with the Fixed shoe, a sleek and elegant take on the traditional cycling shoe. Made for the urban enthusiast and weekend tourist, the striking design and comfort of a traditional leather upper and flat, sturdy sole allowed them to be worn as much on the bicycle as off it.

Using the knowledge and experience gained from the success of these shoes, Quoc Pham decided to create the Tourer, launched in late 2010. Retaining all the style and smart design of the Fixed shoe, the Tourer also provides recessed, fully integrated MTB cleat compatibility. Yet in contrast the sole, rather than flat, provides the necessary grip and robustness required for the cyclist prepared to go that extra distance.

Both shoes are made using traditional techniques, with craftsman sculpting by hand to ensure they stay true to the contour of the foot. Initial prototypes are made and tested rigorously and once approved, only then can the leather be carefully selected. Made from a precise three layer construction, a leather outer & lining with strong canvas maize inner, provides the requisite form, durability and comfort that make both the Fixed and Tourer shoes unique. The signature Quoc Pham reflective strip on the heel of each shoe provides safety and style, whilst the Lock, Lace & Knot lacing technique encourages a reassured fit from heel to toe.

Quoc Pham currently offers the Fixed shoe in 5 different colour ways. The Tourer is available in black, brown or tan and both models are presented in a unique Quoc Pham shoe bag and box. Lovingly made, stylish and comfortable wear, Quoc Pham cycling shoes are made for the discerning cyclist who doesn't lose substance when gaining significant style.

'Tourer' Cleats cycling shoes (HD) from Quoc Pham on Vimeo.