More and more people are riding bikes daily. People now identify with bicycling as a lifestyle. There is a huge fervor for bicycle culture. The Bicycle Film Festival is the place for brands to interact in an authentic way to this demographic. The Bicycle Film Festival is here to raise and reinforce the positive profile of cyclists to celebrate bicycling in its myriad of forms.
There is no denying the environmental and health benefits that bicycling inherently entails. Bicyclists promote a healthy lifestyle using an ecologically sound form of transportation. Our base audience is composed of young, trendsetting city-dwellers who love and identify with film, art, music and sports. We have a loyal following that travels to different cities and countries to be part of the Bicycle Film Festival.
The festival has had a significant impact on youth culture and has been embraced by many, including leaders in the realms of music, fashion, design, fine art, sports and film.
The festival offers a point of entry to the bicycle lifestyle to newcomers and brands who are curious to learn more and offers them an opportunity to participate in the growing movement first hand. Our attendees know their cities more intimately than even cab drivers.